Case Study
Past Curfew
Service
Done For You
Duration
3-Months
The Challenges:
Allison reached a point in her business where she needed a fresh perspective and someone to act as a sounding board.
The team had been investing time in pitch jobs but were not converting projects, leaving Allison to question why.
How I Assisted:
Through our discussions, Allison asked me to review their pitches, which involved going through 18 months of pitch documents. I found that the team were not prioritising the pitch process and were not fully investing their ideas, resulting in a tiresome process with minimal success.
Strategies at Play:
After carefully understanding Allison’s vision for Past Curfew and her ethos I was able to provide support to assist them to increase their conversions. Read below how I tailored my approach.
Business Development:
• Collaborated with Allison to analyse past pitch documents and identify areas for improvement.
• Implemented a standardised branded pitch document and creative enhancements.
• Added creative inspiration and narrative elements to enhance pitches.
• Provided guidance on live pitching and encouraged the team to fully commit to their ideas.
Deliverable:
Standardised branded pitch document.
Enhanced pitch presentations with creative and narrative elements.
Improved engagement and success rates through live pitching.
Implemented a best practice pitch process.
In Allison's Words:
“Dannika reviewed our pitch process and this was particularly impactful, giving me space to brainstorm and providing a fresh perspective on my business. Thanks to her support, we've seen a significant increase in our conversion rates and have completely transformed how we present ideas and concepts to clients. We went from a 30-40% hit rate to now achieving 80-90% success rate.”
How She Feel’s Now:
By persuading Allison to do something different than everyone in their industry, it has lead to a complete shift in their approach to client engagement.
It has also give Allison the confidence to take on new projects, including directing two films.
