Case Study
Branded Design Studio
Service
Done For You
Duration
3-Months
The Challenges:
Eden, the owner of Branded Design Studio, found her business in the chaos of unclear workflows and inefficient processes. Like many creatives, she faced the daunting task of managing various aspects of her business, Eden was juggling a bit too much, making it hard to dive into what she loved most—designing.
How I Assisted:
Initially seeking a Virtual Assistant, Eden discovered that her needs extended beyond simple assistance. Our collaboration delved into strategic aspects of her business. As her dedicated consultant, we worked together to bring clarity to her workflows, providing more than just streamlined processes.
Strategies at Play:
After carefully understanding Eden’s vision for Branded Design Studio and the studio’s ethos I was able to create a personalised Strategic Plan for the agency. Read below how I tailored my approach.
Budgeting and Breakdown:
• Reviewed business costings and pricing
• Determined baseline hourly rate and overall operating figure
• Presented justified pricing figures for service offerings
Deliverable:
Detailed costings and service packages tailored for Eden's business.
Marketing Strategy and Business Plan:
• Developed a comprehensive strategy for growth and client acquisition
• Identified target audience and created client/company personas
• Repositioned the core values and mission for the agency, evolving the ethos and positioned the business to attract their ideal audience.
• Created an e-marketing and social media plan to increase warm leads entering marketing funnels.
Deliverable:
Comprehensive Marketing Strategy and Business Plan document outlining actionable steps and a clear roadmap for Branded Design Studio’s growth.
Strategic Review of Overall Processes:
• Conducted a thorough assessment of current processes
• Identified areas for improvement to increase efficiency and effectiveness
• Provided strategic guidance for process refinement and enhancements
Deliverable:
We worked through the implementation of workflows using existing and new systems and project management tools best suited to her business.
In Eden's Words:
“It's like having your own business manager or someone you can talk to who gets it. Regular catch-ups help me navigate challenges and bounce ideas. It's helped me put on my big girl pants and get all the stuff done. The clarity about who we are has been invaluable.”
How She Feel’s Now:
Now, Eden operates from a place of certainty and confidence. This allows her to effectively present the unique selling points of Branded Design Studio, knowing exactly what sets her apart from her competition
